Robert H. Steele, CLU CHFC

Sales Strategist
About Contact

The Art of sales

The best sales people are great storytellers and great presenters who are able to read their audience and adjust to both positive and negative environments. 


The science of sales

The Science of Sales is understanding each sale and determining which pieces of technology, research and analytics will play a role in the sale.


The psychology of sales

Understanding the buyers, their approach to a decision process and how to help the buyer move the other participants in the sales process through the maze of a sale.

Robert Steele

When Robert graduated from the University of North Alabama with a degree in marketing, his future was filled with uncertainty. Having just signed a contract, as a free agent, for the World Champion Dallas Cowboys, he knew the odds of making the team were not promising. The Cowboys signed seventy nine other free agents along with twelve draft choices, all hoping to make the Dallas Cowboys football team. After six grueling weeks of training camp, Robert was the only free agent, out of the eighty, to make the team in the summer of 1978. Robert has taken this same drive, dedication and discipline to the world of business. He built a career around sales, technology and ideas. What separates Robert from others are the strategies that he develops, when confronted with a challenge, that become a vision for change.  If your company needs a change, needs to be energized, needs to be turned around or simply wants more sales, let’s talk.


“Robert is a visionary but what is different about him is his ability to turn the vision into reality by his work ethic, his passion for success and his unwavering desire to win.

Joel Garcia

Former CTO, Med Vantage

“It’s rare to come across someone with Robert’s level of integrity, drive and commitment.”

Brad McName

Moody’s Financial

“I have had the privilege and honor to know Robert, having worked closely with him my prior engagement. I have known him to be honest, sincere and with a will of steel. Most importantly, he is dedicated to the mission, organization and its employees. He is a bold leader with a passion to succeed.”

Shekhar Iyer

Quadrant 4

“Robert is a true professional with expertise in building executive relationships and delivering results. Robert is a man of integrity who has deep and broad knowledge of healthcare issues and how to solve problems for clients.”

Michael DeVincent

Tivity Health

“Robert is a subject matter expert in sophisticated IT applications. He understands executive management information needs and how to extract decision support information; build upon it and apply the detain a variety of ways. He is an outstanding partner.”

Michael Cadger

Monocle Health

“Robert is an exceptional leader with excellent skills in contract negotiations, sales, executive relationship management and strategic assessment and planning. He is one of the most ethical and supportive superiors I have ever worked with.”

Michael Dunker



(404) 444-0457

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